Visual Identity, Web Design

Project Brief

The project involved designing a visual identity and website for Piccadilly Chocolate Co. The brief required creating a logo and logo suite, packaging, and a style guide. I also developed a Figma draft to establish the website’s aesthetic and then translated that design into a mock website using WordPress.

Reflection

I designed the logo for Piccadilly Co to feel sophisticated and refined, featuring a butterfly icon formed from cocoa beans. A deep teal was chosen as the primary brand color to convey a sense of luxury and polish. I developed mock-ups for packaging, gift bags, boxes, an invoice, a style guide, wrapping paper, and additional branded materials to create a cohesive identity. I also created a website draft in Figma to establish the intended aesthetic and layout, which I then translated into a semi-functioning website using WordPress.