Packaging

Project Brief

This project focused on developing a cohesive packaging range for an allergy medication brand. The brief required the creation of a new NasClear logo, along with packaging designs for three product variants: NasClear Lite, NasClear Plus, and NasClear Kids. All copy and essential assets, including barcodes, were provided, allowing the design process to concentrate on visual identity, hierarchy, and differentiation across the product line while maintaining a consistent brand system.

Reflection

For the NasClear Lite packaging, I used a bright yellow and blue gradient with white to create a light, uplifting feel that reflects the product’s milder formulation. In contrast, the NasClear Plus design was developed to stand apart through a more intense visual approach, using a vibrant pink and purple gradient with white to convey strength and impact. This distinction in colour and tone reinforces the difference between the two variants, as NasClear Plus contains a higher dosage per tablet compared to NasClear Lite.