Visual Identity

Project Brief

The project involved creating a visual identity for a courier brand. From a provided list of names, I chose to design around Interstellar Express. The brief required developing a logo, tagline, packaging, business cards, uniforms, invoices, letterheads, van designs, and other branded materials. In the second half of the project, a brand guidelines booklet was created to outline all the “dos and don’ts” and explain how to consistently apply the branding.

Reflection

I incorporated an envelope and star symbol, adding a swish element to convey movement and speed, reflecting the nature of a courier company and its responsibility for fast deliveries. I chose a dark blue to represent space, aligning with the name, and paired it with yellow to create contrast and visual impact. Consistent branding was applied across all required mediums to ensure a cohesive identity. The brief also required the creation of a brand guidelines booklet, where I compiled mock-ups and outlined instructions on how to successfully applying the branding across different platforms.