Advertising, Packaging, Visual Identity

Project Brief

The project involved creating a brand and visual identity for a sports drink, including developing an original name, tagline and distinctive marketing ideas to make the brand stand out. The brief required designing the drink label, producing advertising materials, and creating mock-ups to highlight the product’s unique selling points.

Reflection

I chose the name Liquid Lift because of its alliteration and its suggestion that the drink elevates and uplifts people. To reinforce this idea, I incorporated wings into the design, as they symbolise freedom and limitless potential.

My unique selling points include offering the drink not only in liquid form but also as sachet powders and effervescent tablets, along with matching reusable water bottles. Additionally, I developed the idea of a playful quiz that allows customers to discover which Liquid Lift flavour matches their personality. This interactive feature can be shared with friends and family, making it both an engaging activity and a way to increase brand exposure.