Advertising, Visual Identity

Project Brief

This project focused on creating a visual identity for a television channel. The brief included designing a logo, on-screen graphics, print and outdoor advertising, a GIF, and other branded materials. The second half of the project was to produce a presentation showcasing the work, analysing competitors, and explaining our design choices. The name, Journale, was provided, with the direction that it would be a documentary and factual entertainment channel.

Reflection

I selected light blue as the brand color to convey trustworthiness while also symbolising the limitless sky. To represent a sense of journey and direction, I incorporated a dotted line inspired by map routes. Additionally, I chose a rounded typeface to give the brand an approachable feel.